Thursday, 21 February 2013

How Wizkid became too much of a star for E.M.E

It is no longer news that Wizkid is leaving – has left – the E.M.E. It was all speculations at first but now it has been confirmed!
Well, here's all the details you need to know on the 'shaky' relationship between Wizkid and his former record label Empire Mates Entertainment (EME).

According to NET, Banky W who acts as Chairman of EME (the label is co-owned by Segun Demuren) learnt of Wizkid after talent manager Osagie Osanrenkhoe introduced them (along with upcoming rapper Skales) in 2009. The two were subsequently signed to the label and that started a journey they all probably didn't envisage would lead them to millions of Naira, mouth-watering endorsement deals, tours in the US and UK, property acquisition and of course controversy.

Banky and EME practically threw Wizzy in our faces – on radio, TV, magazine covers, Banky's 'The W Experience' album and with the potency of his hit singles like 'Holla at ur boy', 'Don't dull' 'Tease me' and a debut album 'Superstar', his name spread like wild fire, selling out concerts, winning international awards and scoring collaborations with top US artistes.

Wizkid soon became a household name, recording success and adding fame to his portfolio…thus his brand began growing 'geometrically', to a state where it tested the solidity of his label.

Wizkid became an elephant in the room, too big to move at the pace of his other label mates – so he decided to break ties and seek better counsel somewhere else, sacking his start-up manager Osarenkhoe (who remains with EME, building other talents like Niyola while working with non EME acts like DammyKrane) hiring Godwin Tom to handle his business on the local front and signing with rapper Tinie Tempah's Disturbing London management in the UK. He recently debut his Star Boy music label.

The question now is, will Wizkid succeed with his solo venture?

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